Truth or Consequences
In a broiling sea of information, how do people separate what is fake from what is real? In a recent Ipsos poll, data showed that a majority of Canadians (65%) have, at some point, believed a news story that they subsequently discovered was false. The rise of fake news has matched a decline in the public’s trust in media, but also in community organizations, business and government. The Edelman Trust Barometer has seen public confidence in these groups drop to an all-time low. With that knowledge, how can media, business, government and other institutions earn back public faith and help people discern what is real?
Finding a solution to this issue — that is only worsening with the advent of new audio and video technologies — is top of the priority list for Vancouver Island leaders at this year’s State of the Island Economic Summit.
Steve Roth, President of Seaspan Ferries – sponsor of the Summit, says his organization “takes great pride in the role it plays as a key driver for Vancouver Island’s economy and trusted partner to its communities.”
“Earning trust and creating value are critical” he says.